Archive
Browse analyses published by NEXO Radar, from newest to oldest.
All editions
Newest first
Edição nº 13
The week reinforced an important movement: AI models and assistants are being connected to real tools, processes, and decisions. But the gains still depend on supervision, integration, and verification.
Read editionEdição nº 12
The week revealed an important contrast: models and agents are advancing rapidly, but safety testing, defenses against distillation, and process design continue to determine what can reach production.
Read editionEdição nº 11
OpenAI and Anthropic announce cheaper models, while Google brings agents closer to programming interfaces and brings local models to offline workflows. This week's movement is less about promises and more about reducing the cost and distance between AI and operations.
Read editionEdição nº 10
The week combined advances in campaign measurement and agent-based automation with clear signs that security, human oversight, and control over platforms remain indispensable.
Read editionEdição nº 9
The week reinforced a central tension in AI: models and agents are advancing rapidly, but the ability to evaluate, limit, and hold these systems accountable still needs to keep pace.
Read editionEdição nº 8
The week showed three sides of the same transformation: agents need rigorous engineering, open models are gaining ground in companies, and AI risks have already entered the debate on financial stability.
Read editionEdição nº 7
The week showed an important shift: the discussion around AI is moving beyond the isolated model and toward chips, permissions, testing, and the management of corporate use.
Read editionEdição nº 4
The week showed a less glamorous — and more important — side of artificial intelligence: putting agents into production requires privacy, observability, security, and human review.
Read editionEdição nº 3
The OpenAI ChatGPT Ads platform was launched in 31 European markets, offering advertisers a new channel to reach users with purchase intent within AI conversations.
Read editionEdição nº 2
Advertising agencies are starting to turn off Meta's AI creative generation tools due to a lack of brand control, while the corporate market tries to sell old automations as 'intelligent agents'.
Read editionEdição nº 1
Understand how Google is transforming marketing with AI agents and why YouTube Shorts is now a safe ground for advertisers.
Read edition