Edição nº 7
NEXO Radar — AI enters the operations phase
The week showed an important shift: the discussion around AI is moving beyond the isolated model and toward chips, permissions, testing, and the management of corporate use.
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Edição nº 7
The week showed an important shift: the discussion around AI is moving beyond the isolated model and toward chips, permissions, testing, and the management of corporate use.
Read editionEdição nº 4
The week showed a less glamorous — and more important — side of artificial intelligence: putting agents into production requires privacy, observability, security, and human review.
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The OpenAI ChatGPT Ads platform was launched in 31 European markets, offering advertisers a new channel to reach users with purchase intent within AI conversations.
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Advertising agencies are starting to turn off Meta's AI creative generation tools due to a lack of brand control, while the corporate market tries to sell old automations as 'intelligent agents'.
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Understand how Google is transforming marketing with AI agents and why YouTube Shorts is now a safe ground for advertisers.
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